Skills
On-Page SEO, Technical SEO, SEO Strategy, SEO Keyword Research, SEO Audit, SEO Writing, Search Engine Optimisation, Search Engine Optimisation Report, Yoast SEO, Schema Markup, Local SEO, Google Search Console, Ecommerce SEO, SEO Performance, SEO Content, SEO Competitor Analysis, Ecommerce SEO Audit, SEO Setup & Configuration, WordPress SEO Plugin, Screaming Frog SEO Spider
About
I’m a UK-based SEO specialist with over 11 years of experience, specialising in technical SEO, on-page optimisation, and link building. I've worked in competitive industries, such as motor insurance, and I've helped businesses outrank key competitors like Amazon, Argos, and Compare the Market.
I work with businesses of all sizes, from startups to international brands, helping them drive organic traffic to their websites and generate more sales and leads through effective SEO strategies.
In the motor insurance industry, I helped a client achieve top-3 Google rankings for a highly competitive keyword with 25,000 monthly searches, generating 50 to 70 qualified leads a day from organic search.
For an ecommerce client, I achieved #1 Google rankings for their primary product keywords, outranking major retailers like Amazon, B&Q, and Argos.
I keep up to date with the latest trends in SEO and AI, as well as algorithm updates and ranking factor changes, to ensure strategies are always effective and compliant with Google’s best practices. I also collaborate regularly with top SEO professionals through networking events and mastermind groups to share insights and refine successful strategies.
In addition to my search engine optimisation expertise, I have strong technical skills in HTML and CSS and extensive experience with WordPress, having built several successful client websites primarily using Elementor.
I am a reliable, results-driven SEO professional who values clear and transparent communication. I am passionate and dedicated to helping clients achieve their business goals.
I am also proficient with various tools, including Screaming Frog, Ahrefs, Semrush, Google Analytics, Google Search Console, and Bing Webmaster Tools.
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