Search is fragmented. Discovery no longer starts or ends with Google. Buyers are researching across AI tools, social platforms, publishers, review sites, and communities before they ever return to a traditional SERP. In this environment, “SEO” is no longer just about optimising for a search engine; it is about Search Everywhere Optimisation and ensuring clients are visible, cited, and trusted wherever their audience is looking. This is both a shift in user behaviour and how organic search itself has evolved.
As SEO Account Director at Found, you will take ownership of complex client portfolios, championing a modern search approach that collaborates effectively with Paid Media and Social channels to ensure consistent brand messaging. You will build a unified organic strategy across Search Engines, LLMs, and Social Media by combining Technical SEO and UX, multimodal content, topical and brand authority, AI visibility, and Digital PR.
You will sit within the Organic team, line managing SEO Account Manager(s) and Senior SEO Executive(s) and coordinating delivery across specialist functions (Technical SEO, Content, Digital PR, CRO) to ensure a coherent roadmap and high-quality output. Beyond account delivery, you will shape best practice, drive innovation, and influence how Organic operates across the agency in an AI-driven, multi-platform world.
Your work will directly contribute to:
Strategic & Commercial Leadership: Guiding modern organic strategy across a client portfolio with a sharp focus on KPIs, ROI, and long-term growth, while accounting for AI results and social search.
Organic Presence Across All Platforms: Shifting focus from “rankings” to broad, multi-surface visibility across Google, AI results and social platforms like YouTube, and Reddit.
Client Success & Retention: Acting as the senior point of contact to build deep, productive client relationships and identify upsell opportunities.
Team Performance & Development: Leading, developing, and nurturing Account Managers and Executives, ensuring high standards and career growth.
Operational Excellence: Ensuring all accounts are delivered efficiently, meeting strategic goals, budget parameters, and best practice benchmarks.
Integrated Marketing Strategy: Championing cross-channel collaboration to deliver unified client strategies across SEO, Paid Media and Analytics teams.
Innovation & Experimentation: Proactively testing new approaches and embedding learnings into best practice so clients stay ahead in the evolving search landscape.
Build and maintain strong, trusted relationships with senior client stakeholders, acting as their strategic partner for the future of search.
Act as the final escalation point and accountable owner for portfolio commercials, ensuring Senior SEO Account Managers have clear direction for day-to-day delivery and client comms.
Lead key meetings and contribute to QBRs, proposals, and client development planning.
Ensure reporting, forecasting, and delivery standards across your portfolio are consistently high, commercially sound, and trusted by clients.
Own portfolio resourcing, ensuring the right people are allocated at the right time across accounts.
Define and own the organic strategy across your portfolio, defining holistic roadmaps that target user intent across multiple discovery platforms: Search, LLMs, and Social media.
Ensure performance frameworks are set across Search + AI visibility + Social surfaces (KPIs, reporting, review cadence), monitoring outcomes and pivoting strategy when needed.
Guide teams to implement and validate strategy, ensuring outcomes are measurable and impactful.
Collaborate with Organic, Paid Search, and Social teams to maximise visibility and ensure consistent brand messaging.
Proactively test new tactics (e.g. LLM optimisation) to keep clients ahead of the curve in the evolving search landscape.
Manage the profitability of your portfolio, ensuring strict adherence to scope and budget.
Proactively identify opportunities to grow the account (upsell/cross-sell) by spotting gaps in the client’s organic presence.
Lead the commercial side of renewals and annual planning, ensuring the value of the work is clearly linked to the client's business goals.
Support accurate scoping and resourcing for new initiatives (including AI/GEO testing), ensuring plans are deliverable within budget and timelines.
Support the wider agency growth by contributing to pitches and developing commercially viable strategy proposals for prospective clients.
Line manage and coach SEO Account Managers and Executives, setting clear expectations and goals.
Conduct weekly 1:1s, quarterly development sessions, and manage performance against personal development plans (PDPs).
Support your team’s growth by reviewing outputs, delivering feedback, and providing stretch opportunities.
Act as a mentor and department leader, setting the tone for collaboration, knowledge-sharing, and performance culture.
Utilise AI responsibly and ethically in line with company policies, ensuring transparency and trust in its application
Guides teams in leveraging AI to create efficiencies and automate routine tasks such as audits and reporting, unlocking capacity for higher-value strategic work.
Define and lead AI/LLM visibility experimentation, capturing learnings and scaling what works across accounts.
Advocates for AI-enabled practices that strengthen client partnerships and deliver strategic impact.
Consistently follow company and team processes, ensuring alignment and efficiency across all projects.
Utilise company platforms (such as Asana, Float, and other internal tools) effectively to manage tasks, resources, and workflows.
Log time accurately and on schedule, providing transparency and supporting operational planning.
Promote and uphold Found’s values and culture, acting as an inspiring, supportive, and accountable team member or leader.
Ensure consistent, high-quality service delivery that enhances Found’s reputation and strengthens client trust.
Maintain an up-to-date understanding of Found’s technology, products, and services, ensuring these are applied effectively in your role.
Stay informed of industry standards, innovations, and emerging approaches in digital marketing, applying relevant insights to client and agency work.
Strategic Thinker: Drives innovation and long-term thinking, aligning client goals with evolving industry trends and anticipating AI and Organic evolutions to keep Found’s proposition market-leading.
Commercially Astute: Understands the financial implications of client relationships, protecting profitability while actively identifying opportunities for revenue growth.
Influential Communicator: Simplifies complex concepts for senior stakeholders, using data and storytelling to persuade and guide decision-making.
Strong Leader & Mentor: Inspires, develops, and holds the team accountable with empathy and confidence, fostering a culture of high performance.
Collaborative & Cross-Functional: Works seamlessly across teams, breaking down silos to promote integration and shared success.
Curious & Experimental: Actively stays ahead of industry updates and demonstrates a curiosity to test new tactics, challenging the status quo to find better ways of working.
Solutions-Focused & Adaptable: Leads calmly through change and ambiguity, viewing challenges as opportunities and inspiring the team to take action.
Commercial Performance
Proactively identifies and secures upsell opportunities across the portfolio, directly contributing to wider agency revenue growth.
Supports agency growth by contributing to pitches and developing commercially viable proposals for prospective clients.
Delivers profitable growth, ensuring work is delivered efficiently to balance exceptional client outcomes with healthy agency margins.
Strategic Excellence
Develops and implements modern search strategies that leverage the full organic mix - Technical, Content, AI, and Social - to deliver measurable performance against client KPIs.
Moves reporting beyond standard SEO metrics, providing a unified view of organic presence, measuring visibility, traffic, and impact across all search platforms.
Proactively identifies opportunities to position Organic Search as a critical driver of business success, ensuring clients stay ahead of the curve.
Client Satisfaction & Growth
Builds and sustains long-term client relationships, acting as a trusted partner.
Demonstrates clear evidence of upsell success, retention, and client advocacy.
Ensures client goals are consistently exceeded through insight-led recommendations.
Team Leadership
Leads and inspires a high-performing SEO team, fostering a culture of collaboration, accountability, and innovation.
Provides mentorship, structured development, and career progression opportunities, ensuring direct reports consistently perform at a high level.
Encourages continuous learning within your team, ensuring they stay updated on industry evolutions.
Operational Efficiency
Ensures accounts are run to best-practice standards, with accurate time usage, clear reporting, strong process discipline, and strict adherence to budgets and timelines.
Creates clarity for teams by setting direction and maintaining structured account roadmaps.
Champions scalable ways of working that drive efficiency without sacrificing quality.
Departmental Impact
Plays a key role in shaping the culture, practices, and growth of the Organic function.
Brings thought leadership and innovation to improve processes, positioning the department as best-in-class.
Actively contributes to agency-wide initiatives and collaborative projects.
Cross-Channel Integration
Ensures Organic strategies work seamlessly alongside Paid Media, Content, PR, CRO and Data.
Demonstrates how integrated thinking has improved efficiency or performance for clients.
Collaborates with sister agencies and Tomorrow Group partners to unlock joint opportunities.
Proven experience in a similar role, ideally within an agency environment, specifically managing Global, International, or large-scale Enterprise accounts.
Deep expertise in Technical SEO and Content Strategy, with hands-on experience leading complex initiatives such as site migrations, International SEO, and E-commerce websites.
Proven ability to define long-term, multi-channel Organic roadmaps that drive measurable business impact across traffic, revenue, and brand metrics.
Demonstrable experience working alongside Paid Media, PR, and Content teams to drive unified performance and efficiency.
Understands the financial implications of client relationships, protecting profitability while actively identifying opportunities for revenue growth.
Experienced in costing projects, creating proposals, and managing team allocation to ensure account profitability.
Strong track record of delivering complex projects on time and to budget. You are highly organised, able to oversee multiple workstreams, and ensure quality control across all deliverables.
Proven experience in line management, with a track record of developing talent, conducting performance reviews, and fostering career growth.
Understands modern search and AI-driven discovery, with a strong desire to experiment and evolve the agency's offering.
Experience experimenting with or developing approaches to Generative Engine Optimisation (GEO), or a strong understanding of how brand visibility, citations, sentiment, and AI referral traffic influence results.
Excellent ability to simplify complex search concepts for senior stakeholders, articulating the business value of modern search and AI clearly.
Our process is designed to be thoughtful, transparent, and human. Typically, you can expect:
Initial conversation – A chat with the Talent team to explore your experience and motivations.
Hiring manager interview – A deeper discussion with senior SEO leadership.
Task interview – A practical or strategic exercise to demonstrate your thinking and approach.
Final conversation – Meet additional stakeholders and ask any final questions.
Dynamic, Flexible Working – Work is what we do, not where we do it. We believe in having a working environment where we thrive and can do our best work, whether that is at home, in the office or on the beach.
Private Medical Insurance ️ – We support your health and wellbeing with either a cash pot or enhanced medical insurance to help with both medical and dental needs.
Financial Wellbeing Coaching – Access to Bippit which provides access to professionally qualified coaches who assist with household financial accounts, budget monitoring, and creating holistic financial plans for all aspects of life.
1-1 Counselling & Mental Health Support – Supporting your mental health, you will have access to six 1-1 sessions of therapy , plus access to self-directed content and frequent live workshops with Oliva for life.
Subsidised Gym Membership – Access to a platform of multiple gyms across the UK.
Enhanced Parental Leave – We offer competitive packages to support our team with big life changes with up to 6 months enhanced primary caregiver pay and 6 weeks secondary caregiver pay.
Interchangeable Bank Holidays ️ – We have a global multicultural team, so everyone gets the choice to swap bank holidays to cultural/religious days that are important to them.
Matchable Partnership – Two paid volunteering days via Matchable, a platform that promotes social impact by connecting individuals with meaningful community volunteering opportunities.
Work from Abroad – Up to 30 days a year working from another country.
Personalised Career Progression – We know that progression is highly individual. You'll have a personalised development plan with meaningful, impactful training opportunities.
And lots more!
At Found, we’re passionate about building a team of talented individuals from all walks of life who share the skills and drive to help us achieve our mission. That’s why we’re committed to a hiring process free from judgment, prejudice, or bias. We encourage everyone to apply for our roles—your gender identity, race, ethnicity, sexual orientation, age, or background will never impact how your application is considered. We’re dedicated to fostering an inclusive culture where everyone feels empowered to do their best work, enjoy their journey, and truly feel they belong.
