This is a unique digital media performance opportunity to work for a growing independent digital media agency. Ideally you already work within SEO but would like to expand your channel knowledge across PPC. Working within SEO you will need to be technically knowledgeable in addition to working across keyword research, on-page optimisation and off page strategies. There is a close working set up with the UX and Data teams. You will be managing client accounts as your own business until with onsite client work also required.
As the Performance Marketing specialist you will help clients grow their brands by supporting the strategy, implementation and analysis across all key channels (organic, paid, social) and platforms (google, meta, TikTok, youtube etc.). Main responsibilities include:
- Develop, implement, and refine performance marketing strategies tailored to each client's goals
- Paid campaign setup, copy optimisation & analysis across all key platforms:
- Google, Bing, Meta, LinkedIn, YouTube, TikTok and any other relevant
- Develop and execute SEO strategies to improve organic search rankings, drive website traffic, and achieve measurable results (using Google Analytics, Ahrefs, SEOMoz, Screaming Frog)
- Perform comprehensive keyword research and analysis to identify opportunities for content optimisation and site performance enhancement.
- Audience insight, segmentation targeting to maximise performance
- Management of paid media budgets, optimising for performance and ROI
- Collaborate with clients to set realistic KPIs and ensure alignment with their broader business goals.
- Conduct on-page and off-page SEO audits and implement best practices to ensure technical, internal link and content optimisation.
- Create and update meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Develop and manage link-building strategies, including outreach to authoritative websites for quality backlinks.
- Deliver strategic performance insights to drive action in platform and via Google Analytics/Looker Studio
This role would be a great match for someone looking to become a multi channel performance manager and work within an independent agency environment in Central London. The business operates a 3 day hybrid office working model.
