Who We Are
You may not have heard of us, but you’ll know our brands! AS Watson is the world's largest international health and beauty retailer with over 17,000 stores in 31 markets. Each year, over 5.3 billion customers and members shop with our well-known retail brands, both online and offline, including the likes of Superdrug, Kruidvat, Watson’s, Marionnaud, The Perfume Shop, and many more.
Role Overview
This is a pivotal role focused on identifying SEO opportunities across our European businesses, defining a data‑driven SEO strategy, and implementing impactful on‑site and off‑site optimisation initiatives. You’ll work closely with cross‑functional teams including developers, UX, design, content, and eCommerce to improve organic visibility, drive performance, and shape our search roadmap. This is an exciting opportunity for someone who loves solving problems with data, influencing stakeholders, and driving continuous improvement in a dynamic, fast‑paced environment.
A Typical Day In This Role Includes
- Provide insights and analysis on organic performance and search trends
- Perform keyword research to uncover growth opportunities
- Undertake competitor analysis to understand market landscape and ranking gaps
- Report on weekly and monthly organic performance, highlighting opportunities and risks
- Utilise data sets to translate performance trends into actionable insights
- Perform in‑depth technical and content SEO audits with clear, prioritised recommendations
- Partner with developers and internal technical teams to implement required changes
- Build strong relationships with European business units to drive alignment and adoption of SEO initiatives
This role would be a good fit for you if:
- You enjoy diving into data to uncover insights and drive meaningful results
- You collaborate naturally and enjoy working with varied stakeholders
- You thrive in fast‑moving environments and adapt quickly to change
- You are curious, analytical, and proactive in identifying improvements
- You can simplify complex SEO concepts for non‑technical audiences
- You take ownership, follow through, and care about delivering high‑quality outcomes
- You’re energised by continuous learning and staying ahead of industry trends
What You’ll Need
- Strong experience in technical SEO, with a solid understanding of on‑page, technical and content optimisation including JavaScript websites
- Understanding of optimising organic shopping listings, and mapping platforms such as Google Business profiles
- Confidence analysing data and translating it into recommendations
- Ability to work closely with developers and technical teams
- Strong collaboration skills across UX, content, eCommerce, and marketing functions
- Excellent communication skills with the ability to educate and influence non‑technical stakeholders
- A proactive, improvement‑driven approach and eagerness to stay up to date with algorithm and industry changes
What You’ll Get From Us
- Competitive salary, benefits, and bonus scheme.
- Discounts for you and your family from some our much-loved retailers, including Superdrug and The Perfume Shop.
- Interest free season ticket and personal loans.
- Excellent refer-a-friend scheme with up to £2000 up for grabs!
- Free financial and mortgage advice from some of our partners.
- A fantastic learning and development offering to explore.
- Lots of opportunities to get involved in wellbeing initiatives to support your physical and mental health.
- …plus much More!
