Peel Moat Group is a growing group that operates a portfolio of brands across marketing, consumer products, e-commerce, local media, travel and other sectors.
Our culture is simple. Treat adults as adults.
We hire experienced, motivated professionals who take pride in their work and trust them to deliver without being micromanaged.
We are now hiring an SEO Lead to take ownership of organic growth across the group.
This is a senior role, combining strategic ownership with hands on delivery across multiple brands.
You will be responsible for setting direction, but you will also be in the detail. Auditing sites, shaping content strategies, working directly inside platforms, and collaborating daily with copywriters and digital PR to execute properly.
The Role Specifics
Strategy and ownership
- Define and drive SEO strategy across multiple brands within the group
- Prioritise activity based on commercial impact and growth potential
- Align SEO with wider business goals and product direction
- Provide clear roadmaps and practical next steps
Hands on execution
- Conduct technical audits and oversee implementation
- Work directly with UX design and developers on structure, indexing, performance and site builds
- Map keywords to commercial pages and refine on-site optimisation
- Guide content production with clear search intent and structure
- Review and improve internal linking and information architecture
- Stay close to performance data and make direct changes where needed
Collaboration
- Work closely with copywriters to ensure content performs commercially and organically
- Collaborate with digital PR on authority building and link acquisition strategy
- Support new brand launches with solid SEO foundations from day one
- Ensure SEO thinking is embedded into marketing and development workflows
Performance and accountability
- Own organic KPIs across traffic, rankings, leads and revenue
- Report clearly to the founder and clients with direct insights and actions
- Focus on meaningful commercial outcomes rather than vanity metrics
- Adapt quickly when data shows something needs changing
Who We’re After
We only hire experienced professionals.
You will be someone who:
- Has at least 5 years’ SEO experience
- Has operated at a senior level but is still fully comfortable executing hands on work
- Understands technical SEO in depth and can confidently brief developers
- Has strong commercial awareness and understands revenue driven SEO
- Is confident working across multiple brands and sectors
- Takes ownership and does not need micromanagement
- Communicates clearly and directly
- Enjoys building systems but is equally happy working in the weeds
You should be as comfortable inside Ahrefs, Search Console and a CMS as you are discussing strategy.
What We Offer
- A central role in scaling across multiple sectors
- Direct access to the founder and influence over growth direction
- A high trust environment with experienced colleagues
- A varied role across multiple brands rather than one narrow account
- Real responsibility and autonomy
- The opportunity to build the organic foundations of a growing group
Job Types: Full-time, Permanent
Pay: £45,000.00-£50,000.00 per year
Work Location: In person
