SEO Content Specialist / Executive

Upperdog Ltd • Full-time • Remote (Bournemouth, ENG, GB) • 2m ago

Location: 2 days in Bournemouth office / 3 days optional WFH

Role Overview

As SEO Content Specialist, you will be responsible for producing, optimising and maintaining high-quality SEO content across our client websites and ongoing SEO retainers.

This role sits at the heart of SEO delivery, working closely with the SEO team, designers and developers to ensure content is well structured, search-intent led, and aligned with each client’s brand and commercial goals.

You will contribute to both ongoing SEO retainers and new website builds, supporting discovery, benchmarking and content creation during website projects, and helping drive performance with post-launch content optimisation and improvements.

Key Responsibilities

SEO Content Creation & Optimisation

Write and optimise SEO-led content including blogs, landing pages, service pages, product pages and FAQs
Carry out keyword research to support content planning, optimisation and SEO strategy
Map keywords and search intent to the correct page types and content formats
Create and maintain SEO content and blog plans, translating keyword research into clear, actionable content ideas
Optimise on-page elements including headings, metadata, internal linking and content structure
Update and improve existing content based on performance data, search intent and SEO priorities

SEO audits, reporting & performance insight

Complete content audits, contribute to identifying gaps, opportunities and priorities for content-led SEO improvements
Analyse SEO performance using tools such as Google Search Console, GA4, Screaming Frog and Ahrefs
Surface insights around content performance, rankings and visibility to support reporting and decision-making
Assist with preparation of SEO reports, focusing on clarity, insight and actionable outcomes.
Assist with implementing and reviewing technical SEO elements

Tools, AI & efficient delivery

Use SEO and content tools to support content optimisation and performance analysis
Use AI tools to support SEO workflows, apply human judgement and QA to all AI-assisted outputs to ensure content remains accurate, high quality and on-brand
Follow agreed processes and guidelines for AI usage to ensure consistency and best practice
Stay aware of SEO, content and AI developments and share relevant updates with the SEO team

Website Builds & Content

Support SEO content input during website discovery and planning phases
Carry out content audits of existing sites to inform website builds and SEO strategy
Benchmark competitor content to identify gaps, opportunities and best practice
Review and shape content structures for new websites to ensure strong SEO foundations
Write or support the writing of website content for new builds, ensuring SEO best practice is built in from launch
Work closely with designers and developers to ensure content is implemented correctly
Ensure all content is accurate, well-written, proofread and aligned to agreed tone of voice and brand guidelines

Skills & attributes

Strong written English with excellent attention to detail
Confident writing and optimising content for a range of audiences and industries
Solid understanding of SEO fundamentals including search intent, on-page optimisation and internal linking
Comfortable carrying out keyword research and applying insights to content plans
Organised and able to manage multiple tasks, clients and deadlines effectively
Curious mindset with an interest in SEO, content and AI-supported workflows
Comfortable working collaboratively within a wider SEO and website delivery team

What benefits can Upperdog offer you?

Hybrid and flexible working – working in our Bournemouth office Tuesday and Wednesday, with optional WFH for remainder of the week
Private healthcare – Including mental health support, therapies and diagnostic
30 days of annual leave from your first day, plus Bank Holidays
Development and events contribution – towards any additional learning such as online courses, subscriptions or reading materials to help you expand your knowledge
Gym membership / subsidised parking
Referral fee – bonus referral for any new starter or client
Monthly team lunches
Quarterly team building – from the New Forest water park to crazy golf!
Regular appraisals – which clear objectives, training and development plans
Pension scheme
Good office location in central Bournemouth with nearby shops and cafes, located next to the gardens and 5 minutes from the beach
And more…

Salary: Dependent on the candidate

For more information and to ensure your details reach the correct person, please email careers@upperdog.co.uk with a copy of your CV and an introductory email. You will hear back within 14 days to confirm if we’d like to invite you to interview.

Please no recruitment agencies.

Job Type: Full-time

Ability to commute/relocate: