Looking for a SEO specialist to drive and deliver content & search optimisation, the SEO content strategy, and digital PR to improve brand visibility.
Client Details
Global retailer, with HQ in London
Description
- Manage SEO strategy and execution and work with various teams to implement
- Develop and deliver both the SEO-driven content and LLM Content optimisation strategies
- Own the on-site SEO strategy for product and category pages, optimising titles and descriptions to drive organic performance
- Lead the planning, creation, optimisation, and publication of blog content aligned with brand goals
- Conduct keyword research and analyse content performance
- Lead and manage the external SEO agency, collaborating on strategy, execution, and performance reporting to drive organic growth
- Establish content frameworks and standards
- Work with the PR Manager to amplify wider brand campaigns through digital PR strategies
- Oversee and manage the affiliate and digital PR budget
Profile
- Solid experience in digital marketing, covering both digital PR and SEO content
- Preferably has experience within the retail or fashion industry
- Proven ability to manage multiple project streams, stakeholders and agency partners
- Proven record in leading affiliate and influencer marketing campaigns across a range of platforms
- Demonstrable understanding of SEO best practices and content optimisation techniques
- Strong analytical skills with experience using Google Analytics, SEO tools, and affiliate tracking platforms
Job Offer
Competitive salary - up to £48k (depending on experience)
Benefits include 10% bonus and product allowance + more
Hybrid working - 3 days a week from London
