Job Title: Director of Growth & Performance Marketing
Location: Remote (U.S. or International)
Compensation: $80,000 – $120,000 base + performance bonus tied to KPIs
ROLE MANDATE
Own patient acquisition and revenue growth across all locations.
This is a performance role.
Accountable for:
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Leads
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Conversions
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Patient starts
Build and operate a scalable growth system across SEO, Google Business Profiles, CRM, and paid channels.
CORE ACCOUNTABILITIES
Lead Generation
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Drive qualified leads (calls, forms, bookings)
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Build predictable, scalable acquisition system
Conversion Optimization
SEO & Local Search (GMB)
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Own rankings and visibility across all locations
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Increase calls and direction requests
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Fix underperforming markets
CRM & Attribution
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Ensure full funnel tracking (lead → start)
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Build clear attribution model
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Eliminate untracked leads
Paid Marketing
Reviews & Reputation
Vendor Management
KPIs (NON-NEGOTIABLE)
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Leads per location (weekly growth)
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Conversion rate (lead → consult → start)
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Cost per acquisition (CPA)
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GMB calls and direction requests
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Reviews per location (monthly growth)
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Organic traffic growth
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Revenue from marketing
REQUIREMENTS
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Proven track record with measurable growth results
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Strong expertise in:
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Data-driven decision maker
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Ability to diagnose problems and execute quickly
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Experience managing vendors and enforcing performance
SUCCESS DEFINITION
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Weekly reporting tied to revenue
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Consistent growth in leads and patient starts
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Rapid correction of underperforming locations
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Full visibility into marketing ROI
WORK ENVIRONMENT
