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SEO and GEO Manager

National Westminster Bank PLC • Full-time • London, England, United Kingdom • £56.72k - £85.08k / year • 1w ago

Closing date for applications: 16/05/2026

Location London, United Kingdom

Salary £56,720 – £85,080

Job typePermanent | Contract typeFull Time

Remote / On-site Hybrid

You’ll spend some of your time at home, working with your team digitally. You’ll also regularly work at your office or hub to collaborate with your colleagues.

Managerial / Technical Lead

This is a general indication and doesn’t always reflect day-to-day responsibilities. Check the job description for full details.

#R-00275933

Job description

This role is based in the United Kingdom and as such all normal working days must be carried out in the United Kingdom.

Join us as an SEO & GEO Manager

Join a dynamic, creative team focused on delivering simple, consistent and high-quality online content that enhances discoverability and creates a strong digital experience
You’ll drive brand awareness and customer engagement across diverse digital and social channels, using insight-led optimisation to increase visibility and impact
This is an opportunity to work closely with senior stakeholders to shape and evolve our digital presence, contributing to strategies that strengthen our performance across search and emerging platforms

What you’ll do

As our SEO & GEO Manager, you’ll optimise our digital channels for both traditional search engines and emerging generative AI platforms, making sure our customers enjoy a simple, intuitive digital experience. You’ll analyse and scope business requirements, drawing on customer and colleague feedback alongside other metrics to keep our content and services highly discoverable as the search landscape evolves.

You’ll work closely with analysts and developers to make sure information architecture, content solutions and user experiences are aligned to requirements and fully tested before going live.

Your day-to-day will focus on:

Conducting keyword research to uncover opportunities for content optimisation and improved discoverability
Performing regular site audits to identify and resolve crawlability, indexation, and performance issues
Supporting customer acquisition across PPC, organic search, SEO, affiliates, aggregators, programmatic and social-direct response channels
Supporting the development of our GEO strategy by partnering with the team lead to design and implement approaches that enhance visibility in generative AI search experiences
Working closely with data modellers and analysts to monitor, track, and analyse media performance, making informed adjustments to improve impact and results

The skills you'll need

Be the specialist driving smarter visibility across search and generative platforms. You’ll bring strong analytical skills alongside hands-on experience with leading SEO tools such as Screaming Frog, BrightEdge, Google Search Console, Bing Webmaster Tools, Profound or comparable platforms. You’ll also have a strong grasp of technical SEO best practices, securing scalable performance across evolving search ecosystems.

We’ll also be looking for:

Knowledge of Adobe Analytics and Adobe Experience Manager
Strong understanding of digital marketing, analytics and experience-management principles
Financial services experience in a similar role, paired with strong commercial and business awareness
Excellent organisational skills, with the ability to manage multiple concurrent projects and deliver against tight timescales
Strong written and verbal communication skills, with the confidence to influence and collaborate across teams

Your benefits breakdown

Here’s a quick look at what your pay package and annual leave could look like if you get accepted for the role. We have a wide range of benefits to support you in your working life and beyond.

Please note, the presented benefits packages are based on the minimum base salary.

Tap each segment for details.

Your pay package

Your leave allowance

30 days Annual leave You’ll also have the opportunity to purchase up to 5 additional days off.

3 days Volunteering Take time off to support the causes you’re passionate about.

3 days Training Take time to build the skills you need to grow your career.

Total rewards package

Welcome to our Bishopsgate hub

Based only a few minutes’ walk from Liverpool Street Station, the central location of this office makes working there incredibly convenient. Everything you need is close by, so you can run errands, go to the gym, and socialise with friends and colleagues before and after work.

Bishopsgate recently underwent a multi-year refurbishment programme to improve spaces and facilities as well as become more sustainable.