SEO Lead

Hays Specialist Recruitment Limited • Full-time • High Wycombe, South East England, GB • £70k - £80k / year • 3w ago

Your new company
A high-growth, multi-brand insurance business with a strong UK presence and an ambitious growth trajectory. With a customer base exceeding 150,000 annually, the organisation is investing heavily in digital capability and marketing expertise to support its next phase of expansion.

Your new role
As SEO Lead, you will take ownership of the organic search strategy across a portfolio of brands, driving long-term, sustainable growth in visibility, traffic, and revenue. This is a key, hands-on role with strategic scope, where you will lead SEO across both traditional search engines and emerging AI-driven discovery platforms. You will ensure the business is positioned effectively wherever customers search, from Google and Bing to AI-powered tools such as ChatGPT and Gemini. Working closely with the Head of Marketing and wider performance teams, you will embed SEO at the core of the marketing function, integrating it with paid media, content, and CRO to maximise impact.

Key responsibilities

Develop and execute the SEO strategy across multiple brands, driving organic growth and commercial performance
Own SEO performance metrics including rankings, traffic, conversion, and revenue contribution
Identify growth opportunities across content, technical SEO, and authority building
Optimise for both traditional search and AI-led discovery (GEO / AEO)
Shape content strategy, identifying gaps and guiding teams on SEO and AI optimisation best practices
Lead technical SEO initiatives, including site health, indexing, performance, and structured data
Collaborate with paid media, CRO, and content teams to deliver an integrated search strategy
Establish reporting frameworks, using data and insights to inform decision-making and investment

What you'll need to succeed

Proven experience in SEO (technical, on-site, and content) with a track record of driving measurable growth
Strong understanding of the evolving search landscape, including AI search and generative results
Experience with GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation)
Excellent analytical skills with the ability to translate data into clear commercial actions
Strong stakeholder management skills, with the ability to influence across teams
Experience within regulated sectors such as insurance, financial services, or e-commerce is advantageous

What you'll get in return

Competitive salary with bonus structure
Hybrid working model
Generous holiday allowance, increasing with service
Additional benefits including birthday leave and holiday trading options
Ongoing learning and development opportunities
A collaborative and fast-paced working environment

What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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