SEO Content Writer - Job Advert
Salary Band: £30,000 - £34,000
Location: Harrogate (with the possibility of hybrid working)
Z-AGENCY:
Z Agency is an exciting start-up digital marketing agency established by owners with over 20 years' industry experience, delivering cutting-edge strategies that drive real results for our clients. With an ambitious and exciting vision, we are now looking for an experienced SEO Content Writer to join our team to provide exceptional content quality and shape content strategy for a varied client portfolio.
ROLE OVERVIEW:
As the SEO Content Writer, you will be responsible for planning, researching and writing high-quality, search-optimised content that drives organic traffic and meets our clients' marketing strategies. With clear accountability for key client accounts, this role requires ownership over time and delivery, contributing directly to content strategy planning at department level.
The role requires creativity with a strategic mindset, balancing storytelling with data-driven insights.
KEY RESPONSIBILITIES:
SEO Content Writing:
- Effectively follow, understand and apply briefs for clients in line with their portfolios whilst also applying the Z Agency brand and guidance.
- Develop a clear, strong understanding of each client's products, competition, industry, marketing goals and core objectives.
- Write SEO-optimising content including blog posts, articles, guides and resource pages and upload content to platforms, alongside supporting imagery.
- Adapt to/develop an appropriate tone of voice for each client and ensure consistency across all channels.
- Ensure all content is grammatically correct whilst reflecting the client's style and objectives for each piece. Applying commercial awareness and client focus for the direction of the content.
- Conduct thorough research and perform competitor analysis to ensure authentic copy.
- Lead keyword and topic research to identify content opportunities and gaps, applying effective tools (Semrush, Ahrefs, Moz, GA4, GSC) to support this.
- Structure articles for both readability and SEO: clear headings, scannable formatting, internal and external linking, and appropriate keyword density.
- Monitor keyword rankings and organic performance, track content performance and identify potential content gaps.
- Build topic clusters and pillar-page content strategies in collaboration with the wider SEO team.
- Source, utilise and translate data to support strategic thinking and recommendations.
- Ensure all content aligns with brand tone, voice, and SEO best practices.
- Use AI tools to support (not replace) content creation, ensuring all outputs are reviewed, fact-checked, and aligned with brand tone before publishing.
- Stay updated on industry trends and emerging content marketing strategies.
- Review and quality-check content produced by junior content team members prior to publication, providing feedback and guidance.
Client & Time Management:
- Manage client portfolio work against agreed scopes and deadlines, prioritising your own workload across multiple accounts.
- Conduct performance analysis so it can be presented to clients clearly and confidently.
- Proactively flag scope creep, unclear briefs, or unrealistic timelines before they become problems.
- Accurately record time against client work on a daily basis, ensuring time-tracking reflects actual effort and supports accurate client billing.
- Plan and prioritise workload across multiple concurrent client projects to hit deadlines without compromising quality.
- Provide honest, timely status updates on work in progress, working closely with other stakeholders within the business to resolve blockers collaboratively and optimise the experience and service for our clients.
ESSENTIAL SKILLS & EXPERIENCE:
- Educated to degree level or proven relevant experience.
- 2+ years' experience writing SEO-focused content in an agency environment with direct client exposure. Candidates without this experience will not be considered.
- Extensive experience of producing consistently high standards of content for a range of audiences and across a variety of platforms.
- In-depth knowledge of SEO, content marketing, and audience engagement strategies.
- Ability to analyse content performance and adapt strategies accordingly.
- Confident using time-tracking/project management tools and comfortable with the discipline of accurate daily time recording.
- Strong communication skills, with a track record of flagging risks and blockers early and clearly.
- Experience working with CMS platforms, analytics tools, and marketing automation software, including Ahrefs, Keyword Finder, Wincher, and Google Analytics.
- Experience and responsible use of AI search tools and an interest in how they're changing content strategy.
- Confident liaising directly with clients and colleagues across all divisions, including at a senior/stakeholder level.
- Ability to work under pressure and to deadlines.
- Strong organisational and project management skills.
BENEFITS:
- The ability to directly influence and contribute to a growing start-up, shaping the agency's and its clients' future.
- A customised personal development plan, with bi-weekly 1-1 training with the leadership team to expand skill set and support continuous professional development.
- 25 days holiday (increasing annually up to a max of 30 days).
- Stylish office environment with free onsite gym.
- Hybrid working options.
- Support for a healthy work/life balance with flexibility offered where possible.
- A culture that sees you as an individual and is invested in supporting you to be your best.
Pay: £30,000.00-£34,000.00 per year
Application question(s):
- Do you have 2+ years' experience writing SEO-focused content in an agency environment with direct client exposure?
- Do you have extensive experience of producing consistently high standards of content for a range of audiences and across a variety of platforms?
- Do you have an in-depth knowledge of SEO, content marketing, and audience engagement strategies?
- Do you have experience working with CMS platforms, analytics tools, and marketing automation software, including Ahrefs, Keyword Finder, Wincher, and Google Analytics
- Are you educated to degree level?
Location:
- Harrogate HG1 1SP (preferred)
Work Location: Hybrid remote in Harrogate HG1 1SP
