Job Summary
We are seeking a detail-oriented and analytical SEO Specialist to join our digital marketing team. The successful candidate will be responsible for developing and implementing effective search engine optimisation strategies to enhance our online visibility and drive organic traffic. This role offers an exciting opportunity to utilise technical skills in a dynamic environment, contributing to the growth of our brand across various digital platforms. The ideal applicant will possess a strong understanding of SEO best practices, content management systems, and web analytics tools, with a keen eye for optimisation opportunities.
Responsibilities
- Conduct comprehensive keyword research and optimise website content accordingly to improve search engine rankings.
- Analyse website performance using tools such as Google Search Console and Google Analytics, identifying areas for improvement.
- Manage and update website content within WordPress and other content management systems, ensuring metadata is optimised for SEO.
- Implement technical SEO enhancements including HTML, CSS, JavaScript modifications, and optimise site structure for better crawlability.
- Utilise Google Tag Manager to track user interactions and gather data to inform optimisation strategies.
- Develop and execute social media management plans that support overall SEO objectives.
- Monitor industry trends and algorithm updates to adapt strategies proactively.
- Collaborate with content creators to ensure SEO best practices are integrated into all digital content.
Experience
- Proven experience in SEO strategy development and implementation.
- Familiarity with WordPress or similar content management systems.
- Strong knowledge of HTML, CSS, JavaScript, and their application in SEO optimisation.
- Experience using Google Search Console, Google Analytics, and Google Tag Manager for data analysis and reporting.
- Understanding of metadata optimisation, schema markup, and technical site audits.
- Knowledge of social media management tools and their role in supporting SEO efforts.
- Prior experience working within a digital marketing team or agency environment is advantageous. This position provides an excellent platform for a motivated individual eager to advance their career in digital marketing while making a tangible impact on our online presence.
Pay: £35,000.00-£45,000.00 per year
Benefits:
- Company pension
- Employee discount
- Flexitime
- Referral programme
- Work from home
Work Location: Remote
