Hi! I’m Usman, the Discoverability Lead at Modash.
I’m looking for a Senior Content Marketer to join the Discoverability team. Here’s a little background, examples of the things you might work on, and things you probably want to know.
Background & reason for hiring
At Modash, we’re a B2B SaaS platform for influencer marketing. Our Discoverability team is responsible for everything that helps Modash get found when people search for things — across traditional search engines and AI-powered ones. Think SEO, programmatic content, free tools, and increasingly, AEO (Answer Engine Optimisation).
The editorial content side of that equation — our long-form blog content — has no dedicated owner right now. That’s the gap we’re hiring for.
So far I’ve been filling this role myself, and now it’s time to hand it off to the right person.
To be clear about how this role works in practice: you’ll lead content production end-to-end. Topic selection and priorities will be decided collaboratively between us, at least to start — I’ll bring strategic input and you’ll bring editorial judgment. Over time, as you build context and familiarity with what works for us, the goal is for your strategic ownership to grow: deciding what we create, when, in which order, and when older content needs refreshing. This is a role with a genuine growth trajectory, not just an execution seat.
Scope of the role & example projects
This role is laser-focused on one thing: long-form blog content created for search. You'll own the full production operation end-to-end — from brief to publication. Below are some examples of what that looks like in practice.
Example 1: Managing freelance writers
Our writers are talented, but the quality of what they produce starts with you. That looks like:
- Brief creation: Writing thorough, opinionated briefs for our freelance writers — the kind that leave no room for a mediocre output.
- Editorial management: Working closely with writers throughout the process. Giving feedback, maintaining quality standards, and making sure every piece meets the bar.
- Owning the full workflow through to publication, including coordinating any supporting assets a piece needs.
You won't be writing most of this content yourself day-to-day, but you need to be a strong enough writer to know exactly what 'great' looks like, and to write when the situation calls for it.
Example 2: Coordinating expert contributors
Some of our best content requires input from people who know things our writers don't. Your job is to make sure that gap never shows in the final piece.
That means identifying when a topic requires external or internal expertise, sourcing the right voices, managing the back-and-forth, and making sure their input actually elevates the content rather than just adding bulk. The reader should never be able to tell that the writer started from zero.
Example 3: Levelling up our visuals
Content quality isn't just about words. We want our blog posts to be genuinely well-designed — with visuals, diagrams, and supporting assets that reinforce the writing rather than feel like afterthoughts.
You'll own this dimension of quality too: deciding what visuals a piece needs, briefing or coordinating whoever produces them, and holding the same high bar here as you do for the writing itself.
Team structure
This role sits within the Discoverability team, which is part of the broader marketing organisation at Modash. You’ll report directly to me (Usman), the Discoverability Lead.
A few things worth knowing about the team and how we work:
- Your primary working relationships will be with our pool of freelance writers, who work with us on a contractual basis. You’ll own this pool entirely — managing who’s in it, briefing them, guiding them through the editorial process, and holding a high bar for the quality of every piece that comes out of it.
- Ryan, the Head of Marketing, oversees the whole team. You’ll interact with him, but your day-to-day is with me.
- We have a Product Marketer who can provide product messaging guidance where needed.
- We also have a marketing engineer who owns the technical side of SEO — programmatic pages, free tools, the translation system, and more. Your focus is the blog; you won’t be working on those projects.
- There’s also a Brand team within marketing, covering social media, original research, and all things brand. You may occasionally see brand-driven content (like original research by Whitney) published on the blog — that’s owned by the Brand team, not you. While there’ll be opportunities to work together, your remit is content created specifically to be found by searchers on Google, ChatGPT, and other platforms.
- This is a lean, fast-moving team. There’s no bureaucracy. You’ll be expected to make decisions and move.
The most important thing we’re looking for — above everything else — is editorial taste. If you’re not somewhat obsessed with what makes content genuinely good, this isn’t the right role for you.
You should be:
- An editor with exceptionally high standards. You know what great B2B content looks like. You can tell within two paragraphs whether a piece is on the right track. You have opinions about quality and you’re willing to defend them.
- A strong writer yourself. You won’t be writing daily, but you need to be able to produce great copy when needed — and to brief and edit others with authority.
- A skilled information gatherer. You’ll regularly work on topics where neither you nor the writer starts with deep expertise. You know how to change that — sourcing insights from internal stakeholders, tapping external subject matter experts, and pulling together everything needed to produce content that reads like it was written by someone who’s lived the topic for years.
- Aware of how AEO and LLM visibility work. You’re paying attention to how AI-powered search is changing content strategy, and you have a developing point of view on how to optimise for it.
- Experienced in B2B SaaS. You understand how B2B buyers think, how SaaS products are marketed, and what makes content land in this space.
- Comfortable owning a content operation. You’ve managed freelancers, maintained editorial calendars, and run the full content workflow — not just written pieces.
- A strong communicator. You can give clear, actionable feedback to writers. You can present a content opportunity to a non-content person and make them care about it.
- Analytically aware. You’re comfortable reading performance data and using it to inform decisions, but in this role, gut feeling and editorial taste will take you further than a spreadsheet. You know when to trust the data and when to trust your instincts.
- Genuinely fluent with AI in a working context. Not just using LLMs to draft content, but actively using AI and automation tools in some capacity to fast-track production, perform deeper research, build smarter workflows, and do more with less. You don’t need to be an AI engineer or a workflow-building expert — we’ll provide the support and tooling. But you need to be genuinely open to change, quick to learn, and not resistant to new ways of working. If a better method exists, you want to find it.
Nice-to-haves
- Keyword research experience. Topic selection will be collaborative to start, but a working knowledge of SEO research — search intent, keyword sizing, competitive gaps — will help you contribute to that process faster.
- Familiarity with programmatic SEO concepts. You don’t need to be a developer, but understanding how large-scale content projects work alongside engineering is a bonus.
- Past experience in a startup or early-stage environment where you’ve had to build things from scratch.
- Domain knowledge in influencer marketing or creator economy content. (Not required — this can absolutely be learned on the job.)
- Flexible working hours. You'll need to overlap with EU business hours for collaboration. Beyond that, nobody is looking over your shoulder. Start late, finish early, run errands during the day. Whatever you need, as long as the work gets done.
- Unlimited paid vacation time. If you're happy and well-rested, you'll do better work. Take the time you need to enjoy a balanced life.
- Fully remote working (Europe-based). As long as you have a reliable internet connection, you can work wherever is best for you. (Again, assuming you’ll be working EU hours! 😄)
- Personal development. When you grow, we benefit. If there's a course, book, or conference that will help you upskill, we'll cover it.
- Ownership. You're the expert at what you do. No unnecessary red tape. Got an idea? You'll have the autonomy to go ahead and try things that you might not be able to in other companies.
