About Dr. Berg Nutritionals
Dr. Berg Nutritionals is a leader in the health and wellness industry focused on addressing the root causes of health concerns. We offer a dynamic work environment with opportunities for growth, where you can contribute to helping millions achieve better health through education, premium supplements, and holistic practices like the Healthy Keto® diet.
Be part of an innovative, fast-growing company passionate about transforming lives through health and wellness education. If you thrive in a dynamic environment where your contributions make a real impact, this is the place for you.
Role Summary
Search is changing faster than it has in 20 years. Google is no longer the only front door to health information — ChatGPT, Perplexity, Gemini, and Google AI Overviews are rapidly replacing traditional results with AI-generated answers that cite a small, curated set of sources. Today, when people ask AI platforms about Dr. Berg, we are frequently ignored or replaced by other health influencers. That is the problem you are here to solve.
We are hiring a part-time AI Search & SEO Strategist to own the visibility, authority, and organic performance of DrBerg.com and Shop.DrBerg.com across both traditional search and AI-powered discovery platforms. This role is central to a new AI content pipeline scaling article production to 40–60+ pieces per month, and it has direct executive support from Dr. Berg himself.
You will lead a two-front program: (1) establish Dr. Berg as a consistently cited authority on AI platforms, and (2) maintain the technical and organic SEO foundation on Google that makes that possible. You will work directly with Dr. Berg on strategy and with a medical reviewer and a network of MD co-authors to build the verifiable expertise signals that AI platforms reward.
Why Join Dr. Berg Nutritionals
- Work on one of the most-trafficked health education websites in the world
- Own a high-visibility program with direct executive support and clear impact
- Shape the playbook for how a major health brand wins in the AI search era
- Collaborative, mission-driven team focused on helping people live healthier lives
- Competitive compensation and opportunities for professional growth
What You’ll Do
- AI Search Visibility & Citation Strategy (Lead Priority)
- Own Dr. Berg’s presence across ChatGPT, Perplexity, Gemini, Google AI Overviews, and emerging AI answer engines
- Continuously track how AI platforms cite, summarize, and represent Dr. Berg vs. competitors on high-value health questions
- Identify AI citation gaps and drive topic selection into the AI content pipeline (40–60+ articles/month) to close them
- Apply entity optimization, structured data, and generative engine optimization (GEO) techniques so our content is retrievable and quotable by LLMs
- Produce the first comprehensive AI citation report and establish ongoing reporting cadence
- Stay ahead of how AI platforms evolve their source selection and surface rapid-response recommendations
- Authority, Authorship & E-E-A-T
- Partner with our medical reviewer (Ahmed) and Dr. Berg’s network of MD co-authors to embed verifiable medical expertise into priority content
- Design authorship, credentialing, and citation patterns that AI platforms and Google’s E-E-A-T systems reward on YMYL health topics
- Build the author entity graph (Dr. Berg, reviewers, co-authors) across the site, Wikipedia-adjacent sources, and the broader web
- Content & Competitive Strategy
- Partner with the content team to ensure new content (target: ~5 pieces/week) is optimized for both AI retrieval and traditional search
- Think outside the box on topic and angle selection — strategy, not transactional keyword lists
- Conduct ongoing competitor analysis across both traditional SERPs and AI platforms to identify opportunities, gaps, and threats
- Keyword Strategy & On-Page Optimization
- Conduct ongoing keyword and query research aligned with industry trends, competition, and business goals in the supplement, health, and wellness sector
- Map primary and long-tail keywords to specific pages to prevent cannibalization and align with search intent
- Optimize title tags, meta descriptions, header structure (H1/H2), URL structure, image alt text, and internal linking
- Deploy and maintain schema markup across the site — with particular attention to schema types that improve AI retrieval
- Technical SEO & Site Health
- Conduct monthly technical SEO audits and maintain site health at or above target thresholds
- Monitor and resolve crawl errors, broken links (404s), redirect issues, underscore URLs, mixed content, and indexability problems
- Own robots.txt, XML sitemap, and canonical tag configuration — including directives for AI crawlers (GPTBot, PerplexityBot, Google-Extended, etc.)
- Track and improve Core Web Vitals (LCP, CLS, INP), page speed, and mobile usability
- Diagnose traffic drops beyond the standard audits
- Log, triage, and track technical fixes in ClickUp and Trello; escalate out-of-scope issues and ensure resolution before the next audit cycle
- Backlink Building & Authority
- Assess the current backlink profile, identify broken or low-quality links, and research high-authority link targets
- Execute innovative outreach campaigns (email, social, LinkedIn) to acquire high-quality backlinks, including cutting-edge strategies
- Document, track, and report on backlink placements and domain authority
- Analytics, Tracking & Reporting
- Validate Google Analytics (GA4), Google Tag Manager, event tracking, and conversion tracking
- Deliver reports on a consistent cadence:
- Weekly — Traffic & Performance Report (organic traffic, engagement, bounce rates, conversions)
- Weekly — Keyword Ranking & Visibility Report
- Monthly — Technical SEO & Site Health Report
- Monthly — Backlink Report (active backlinks, acquired/lost, domain authority)
- Monthly — AI Citation & Visibility Report (coverage on ChatGPT, Perplexity, Gemini, Google AI Overviews vs. competitors)
Your First 90 Days
- AI Visibility Baseline Audit (first deliverable). Run a comprehensive diagnostic of how ChatGPT, Perplexity, Gemini, and Google AI Overviews currently represent Dr. Berg on the top 100 high-value health questions in our category. Identify where competitors and other health influencers are being cited in our place, and the specific content, authorship, entity, and structural gaps that explain it. This audit becomes the roadmap for Year One.
- Technical SEO Baseline. Complete a full technical health audit of DrBerg.com and Shop.DrBerg.com and establish the fix queue in ClickUp/Trello.
- AI-Ready Content Framework. Partner with the AI Automator Engineer and content team to establish optimization standards (entity coverage, structured data, authorship, citations) for the 40–60+ articles/month pipeline.
- Reporting Cadence Live. Stand up weekly traffic/keyword reports and monthly technical, backlink, and AI citation reports.
What You’ll Bring
Required
- 3+ years of hands-on SEO experience, ideally in-house at a content-driven or e-commerce brand
- A forward-looking point of view on search — strategic, not just tactical
- Fluent in AI search (2026 reality). Demonstrated, current working knowledge of generative engine optimization (GEO), entity optimization, and how large language models interpret, summarize, and cite content.
- AI citation tracking. Hands-on experience with LLM/AI visibility tools (e.g., Profound, Peec AI, Otterly, AthenaHQ, or equivalent) and a repeatable method for measuring and improving AI citations.
- Authority & E-E-A-T strategy. Experience optimizing content and authorship for authority, clarity, and structured information on YMYL topics — not just keywords.
- Demonstrated experience owning technical SEO on a large, content-heavy website (thousands of URLs)
- Strong working knowledge of Core Web Vitals, schema markup (including AI-relevant schema), redirects, canonicalization, and mobile optimization
- Proficiency with the core SEO tool stack: Google Search Console, GA4, Ahrefs and/or SEMrush, Screaming Frog, PageSpeed Insights, Surfer SEO or Clearscope, Google Trends, Rank Math or Yoast
- Experience tracking and managing SEO issues through project management tools (ClickUp, Trello, or similar)
- Ability to translate data into clear, actionable recommendations for both technical and non-technical stakeholders — including executive audiences
- Strong written communication and reporting skills
Preferred
- Experience in the health, wellness, nutrition, or supplement industry
- Experience partnering with medical reviewers, doctors, or credentialed co-authors on YMYL content
- Familiarity with WordPress and publishing workflows
- Experience with content optimization platforms (Surfer SEO, Clearscope)
- Experience with Parse.ly, VidIQ, or AnswerThePublic
- Experience partnering with SEO agencies and managing vendor handoffs
Tools You'll Use
Google Search Console · GA4 · Google Trends · Ahrefs · SEMrush · Screaming Frog · Surfer SEO · Parse.ly · Rank Math · PageSpeed Insights · AnswerThePublic · Ubersuggest · VidIQ · AI citation tracking platforms (Profound, Peec AI, Otterly, or equivalent) · Trello · ClickUp
Position Details
Pay Range: $65-$85/hr depending on experience
Hours: 15-20 hours per week
Location: Fully Remote within the US
How to Apply
Submit your resume on our Careers page along with:
- A short written take (1–2 paragraphs): How is AI search changing how people discover health information, and what should a brand like Dr. Berg’s do about it over the next 12 months?
- A mini AI visibility diagnostic: Run 3–5 queries about common health topics (e.g., “best way to lower blood sugar naturally,” “what causes adrenal fatigue,” “is keto safe long term”) on ChatGPT and Perplexity. Briefly tell us what you observe about which sources get cited, where Dr. Berg does or doesn’t show up, and what you’d recommend to change that. Screenshots welcome.
- Results examples: Examples of AI citation wins and/or organic growth results you’ve achieved
- Logistics: Your availability and hourly rate expectations
