SEO Strategy Consultant /Executive (Healthcare / Pharmacy – 123-meds.co.uk)
Role Overview
We are seeking a highly commercial, results-driven SEO Strategy Consultant to lead organic growth for 123-meds.co.uk, a UK-based online pharmacy. This role is accountable for delivering measurable business outcomes, not just activity. The consultant will define the SEO strategy, build and manage an outsourced SEO team, and develop data-driven forecasts and projections to guide investment and expectations.
Key Responsibilities
- Own and deliver the SEO strategy with clear accountability for traffic, rankings, and revenue growth
- Build, structure, and scale an outsourced SEO team (agencies, freelancers, offshore resources)
- Develop SEO forecasts and projections (traffic, rankings, revenue) based on keyword opportunities, market trends, and conversion data
- Model different growth scenarios and define expected ROI from SEO initiatives
- Set clear, outcome-based KPIs and hold external partners accountable for performance
- Translate forecasts into actionable roadmaps and prioritised workstreams
- Conduct and oversee technical SEO improvements (crawlability, indexing, site performance, Core Web Vitals)
- Lead high-intent keyword and content strategy aligned to commercial goals
- Review and approve all SEO deliverables, ensuring quality, accuracy, and compliance
- Ensure all SEO activity aligns with UK healthcare regulations and YMYL/E-E-A-T standards
- Continuously monitor performance vs forecast, adjusting strategy based on data
- Report clearly to stakeholders on performance, risks, and opportunities
Requirements
- Proven track record of delivering measurable SEO growth tied to revenue
- Strong experience in SEO forecasting, modelling, and projections
- Experience building and managing outsourced SEO teams
- Deep expertise across technical SEO, content strategy, and authority building
- Strong commercial mindset with the ability to prioritise based on ROI
- Experience in regulated industries (healthcare, pharmacy, finance, etc.) preferred
- Advanced proficiency with SEO and analytics tools (e.g., Google Analytics, Search Console, Ahrefs, SEMrush)
- Strong analytical and data interpretation skills
Nice to Have
- Experience in e-commerce, online pharmacy, or telehealth
- Experience building SEO functions from scratch or scaling them significantly
- Familiarity with CRO and full-funnel optimisation
Success Metrics
- Delivery against forecasted traffic, rankings, and revenue targets
- ROI from SEO activity vs projections
- Speed and effectiveness of outsourced team execution
- Improvements in technical SEO health and site performance
- Compliance and quality of healthcare content
Pay: £30.00-£40.00 per hour
Work Location: Remote
